Data Science & AI
Revolutionizing Retail Marketing Analytics for a Global Technology Leader with the Share of Wallet Application
Industry: Technology
Location: USA
Discover how SHG's Share of Wallet application revolutionized retail marketing analytics by providing comprehensive data insights, empowering brands to understand consumer behavior, identify market trends, and enhance their competitive edge.
Challenges
- Gaining insights into consumer behavior across demographics and regions.
- Aggregating data from social media, internet channels, and connected TV (CTV).
Results
- Provides deep insights into market share and competition.
- Identifies spending trends by geography and network.
- Enhances marketing decisions, boosting market position and growth.
95%
95% accuracy in share of wallet spend reports by brands.
UTILIZED TECHNOLOGIES
Relevant Case Studies
